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Marketing Analytics
Marketing Spend
$0
Campaign cost in selected period
Sold Revenue
$0
Contract value of sold jobs
Job Profit
$0
Profit entered on sold jobs
Net Profit After Marketing
$0
Job profit − marketing spend
Revenue ROAS
—
Sold revenue ÷ marketing spend
Sold Jobs
0
Jobs marked sold
Appointments
0
Appointments generated
Estimates
0
Estimates generated
Appointment → Sold
—
Sold jobs ÷ appointments
Cost Per Sold Job
—
Marketing spend ÷ sold jobs
Responses
0
Call-ins, appointments, estimates, sold, not interested
Cost Per Response
—
Marketing spend ÷ responses
Average Sold Job
—
Sold revenue ÷ sold jobs
Cost Per Appointment
—
Marketing spend ÷ appointments
Monthly Comparison
Compare marketing spend, sold revenue, and the net profit or loss produced each month.
Marketing Spend
Sold Revenue
Net = Job Profit − Marketing Spend
Spend vs Sold Revenue
Period Summary
Campaign Performance
| Campaign | Type | Date | Spend | Responses | Appointments | Estimates | Sold | Sold Revenue | Job Profit | Net Profit | ROAS | Cost / Sold |
|---|
Create Campaign
Campaign Production
PlanningDesignVendorPrintingProcessingPostageMailedComplete
Editing existing campaign. Save changes when finished.
Campaign Production Board
Completed Campaigns
| Code | Name | Type | Date | Qty | Cost |
|---|
Import Envelope Mailing List
Choose an existing Envelope campaign, then upload the final CSV that was actually mailed.
Import EDDM Routes
EDDM is tracked by USPS carrier route rather than by individual homeowner address. Create an EDDM campaign first, then add the routes that were actually mailed.
Import route CSV
Supported columns: ZIP, Route, Residential, Business, Total, Cost. Extra columns are ignored.
Or add one route manually
Routes in Selected Campaign
| ZIP | Route | Residential | Business | Total | Cost |
|---|
Address Lookup
Clients
Customer Address Book
Geocode Properties
Properties with coordinates
0
Still needing coordinates
0
JW MailMap uses the free U.S. Census batch geocoder for this step. The export contains only property ID, street, city, state, and ZIP.
1Export addresses needing coordinates
Creates a Census-ready CSV in the required format: Unique ID, Street Address, City, State, ZIP.
2Run the CSV through Census Batch Geocoder
Open the Census batch geocoder, choose Public_AR_Current, upload the exported CSV, and download the returned result file.
3Import Census results back into JW MailMap
JW MailMap matches each result using the property UUID and saves the returned longitude/latitude.
Mail Pieces
Assign Mail Piece to Campaign
Settings